ON MARTHA STEWART

so even though martha stewart's board expressed their displeasure by reducing her bonus (of course it didn't really matter in light of the $2.5 million she gets paid by the company so they can use her home for photo shoots every year) i have to say, the woman still wows me with her marketing and merchnadising savvy. everytime i pass kmart on astor place, i just have to have a quick look at the gardening department (though i have no garden anywhere in my tenement apartment) and go have a peek upstairs to see what she is giving in the home section. and even though the people who unpack her inventory on the floor inevitably mess up her product placement, that good old martha savvy still shines through. the pleasing light mint and buttery yellow colors, the elegant shapes of her tableware, the super cheap 200 thread count all cotton sheets (shh! that's a secret!). you can just sigh and pretend for a moment you too, are in westport connecticut and your home is perfectly neat and shabby chic. don't we just love aspirational merchandising? there is nothing moe pleasing than opening my cupboards to coordinated martha yellow flower shelf lining and soft yellow dishes. antique style water glasses and of course, my martha marigold walls!