FASHION TAKES A NEW TWIST

today marks the debut of insidefly, the new DVD fashion magazine with contributors like labtonic, Boudicca, Cloak, Marc Jacobs, Yves Saint Laurent and Y3, in video fashion editorials set to music. it's a bold new concept that i really quite like, the idea of your favorite looks coming to life in a well-thought out way, along with short documentaries on culture-makers, i think will prove to be quite an interesting spin for the fashion industry. they have already caught the attention of large corporate advertisers like calvin klein who think the idea has some legs. i had a chance to hang at the studio with the editors along with nima from labtonic in september during fash week and i got a sneek peek at all the content for the next few issues. very intriguing stories with evocative moods and great music of course.